AMP 425 Week 5 Collaborative Learning Community Rebranding Strategy
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Details:
This is a
Collaborative Learning Community (CLC) assignment.
The instructor will
assign you to a group at the beginning of Module 5.
As a group, identify
one current struggling consumer product.
Create a 10-12-slide
PowerPoint presentation (with speaker notes) that outlines a rebranding
strategy for the product identified.
Presentation must
include a new name, changes in packaging, the price point, product position,
advertising strategy, a distribution method, and improvements in design or
quality.
While APA format is
not required for the body of this assignment, solid academic writing is
expected and in-text citations and references should be presented using APA
documentation guidelines, which can be found in the APA Style Guide, located in
the Student Success Center.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
You are not required
to submit this assignment to Turnitin, unless otherwise directed by your
instructor. If so directed, refer to the Student Success Center for directions.
Only Word documents can be submitted to Turnitin.
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